Ruta Puistomaa
Skilled Digital Marketing enthusiast with
data-driven and experimental approach
to driving growth
Growth Hacking and Sales Experience
Global Growth Hacker Lindström
In 2022, I joined Lindström to help drive growth in their target countries.
I collaborated with global sales, market and product teams, identifying sales bottlenecks and initiating strategic growth projects in the local markets. I consulted local marketing teams on efficient marketing strategies for reaching their growth targets.
My role was focused on generating growth-hacking culture across the organization. I encouraged sales and marketing alignment through effective communication of common goals.
Growth Hacker
Treamer
In the beginning of 2021, I joined a staffing SaaS startup Treamer to help with their digital growth. I developed and executed a multi-channel digital marketing campaigns, increasing the amount of sales-ready leads and contributing to 40% in revenue growth.
I managed marketing campaigns through paid and organic channels, and used performance data to single out best performing methods. In close collaboration with sales, I developed a sales pipeline for transparent access to sales performance data and lead sources.
A large part of my success in Treamer was due to a strong sales enablement culture and a data-driven approach.
Growth Hacker
LiquidBlox
My first growth-hacking role was at LiquidBlox, a Finnish SaaS startup.
I focused on top-funnel activities to boost brand awareness and improve SEO. This included content creation, blog management, and extensive keyword research. I provided actionable SEO audits for LiquidBlox’ clients, helping a client reach the Top 10 in Google search results within a month of implementation.
After graduating in 2013, I began my career in sales, selling home internet subscriptions, cleaning services, and complex insurance solutions to small businesses. Although I didn’t find my passion in sales, this experience equipped me with efficient communication skills and had a great impact to my success in growth hacking.
Insurance advisor
OP Financial Group
In 2015, following a 6-month insurance and sales training, I started working as an insurance agent for one of the largest financial corporations in Finland.
I led customer acquisition through cold outreach and face-to-face meetings, consulting small businesses on tailored insurance solutions.
I also participated in B2B customer success campaigns, and used my problem-solving skills to ensure customer retention.
Education
Bachelor of Business Administration
I studied International Business to understand the business world and navigate my career path. In my second year, I participated in a Business Consulting module, working on real-life projects for local companies. I completed my practical training in Kuala Lumpur, focusing on marketing and organizing a seminar for hotel managers. I learned cold outreach, event planning, maintaining a customer database, and creating marketing materials. Inspired by the marketing field, I wrote my thesis on finding efficient marketing channels for a local art company.
Time frame
2009 – 2013
Institution
Tampere University of Applied Sciences
2nd year module
Business Consulting
Final Thesis
Marketing Channels for Rantakoski Designs
Practical Training
Marketing, IAP Tech/ Kuala Lumpur, Malaysia
Digital Marketing Specialist for ICT Industry
During my first maternity leave, I remembered my interest in marketing. I had worked in B2B Sales for a few years without feeling passionate about it. I decided to take a full-time digital marketing course designed for the ICT industry, which helped me learn fundamentals of digital marketing, and landed me my first growth-hacking role.
Time frame
May – August 2018
Institution
Pro Growth Consulting
Data Science certifications
After moving to US, I yet again had time to rethink my career path. Working in strategic and data-driven marketing roles had made me discover a true curiosity for data, and understand its power in growing a business.
I wanted to have better access to data, as well as drive deeper insights out of data. This led me to start exploring data science, and during my family leave I studied fundamentals and methodologies of data science and its’ basic tools and components. I chose Python as a programming language to master, because of its’ versatility and use in Marketing Analytics.
I am currently studying Python Basics for Data Analysis on DataQuest.
Time frame
2023 – 2024
Certificates
What is Data Science?
Tools for Data Science
Data Science Methodology
Python for Data Science, AI and Development
Institution
Coursea | IBM
Skillset
Skills
Growth Hacking
- Developed and executed multi-channel marketing campaigns, generating sales-ready leads and contributing to 40% revenue growth.
- Planned and managed sales processes and created automation, which helped us link each new customer to the exact lead source
- Created tailored email sequences, modified content based on data analysis, and increased cold email → booked meetings rate by 60%
Creative problem-solving
- Designed automated workflows to follow-up prospects, based on call outcomes. This reduced time sales had to spend on emailing, yet kept our prospects engaged
- Re-engineered Hubspot’s filtering criteria for email sequences for small and medium sized companies, applying individual call outcomes to that of the whole company. We maintained email engagement rates, that were up to 35% above the industry average
Sales enablement
- Held weekly meetings to discuss lead quality and make improvements, adjusting content to get sales-ready leads.
- Conducted CRM training for sales to gather the necessary data on new prospects, enabling marketing to connect leads with their sources
Tools
- Hubspot, Mailchimp
- Google Analytics, Ahrefs
- Meta Business Suite, LinkedIn Campaign Manager, Google Ad Manager
- Google Workspace
- Canva, WordPress
Volunteering
Marketing and Communications, Mothers in Business ry
I joined the Mothers in Business -network in 2018, with an aim to maintain and develop my professional abilities while on my maternity leave. I participated in organizing events for career minded mothers with their babies.
In 2019, I took a lead of Marketing & Communications team in Helsinki. I assembled a team of moms helping the organization with it’s organic visibility and keeping members engaged via targeted content.
Multicultural committee chair
In 2023 I helped organizing the first multicultural event in my childrens’ school, introducing the diverse backgrounds and cultures of our school children.
Ruta Puistomaa 